The concept of socially responsible investing is one that has been around for a very long time. However for years the notion of SRI (putting your money into companies that represent and uphold your personal values) was considered a fringe strategy.
This is no longer the case. Our generation is one of world awareness. We are the green movement; those that realise that our actions on the world have an everlasting impact. Due to this fact we also are more socially aware of how our activities adversely affect our world. Talk of global warming is everywhere and people are becoming more and more knowledgeable about the environment and therefore more aware of how to look after it. Due to this shift in attitude people are also becoming more aware of Socially Responsible Investing. For example in America last year $2.71 trillion (which amounts to about $1 out of every $9) under professional management was invested in companies based on their environmental or social records.
There has also been a sharp rise in ethical investments since 1995. In less than a decade we have increased our ethical investing from $639 billion, to the mark of $2.71 trillion, a vast